Health Network Labs

HNL is a local provider of lab testing services, partnering with healthcare professionals and patients to provide the health answers and peace of mind they need. What really sets them apart is the attention their people place on every interaction—from holding a door to handling a sample, they know that the smallest things have the biggest impact on the lives of their patients.

We developed a refreshed brand identity and website to bring warmth and humanity front and center, and created a user experience that is easy, clear and approachable for three distinct audiences.