Constellation Brands

Constellation Brands, one of the largest players in the beer, wine and spirits space, came to 20nine looking for a brand story to bring a new canned wine product to market. Through research and co-labs, the team developed potential product positioning and narratives that would speak to the target market: adventurous, yet discerning millennials seeking authenticity and craft. Seed and Foster does just that, with a story that celebrates heritage, nature and shared moments. The brand enables wine in a can to evoke tradition and quality, with added ease and freedom that millennials crave.