The Great Adventure

The Great Adventure is one of Ascension’s most popular sub-brands, and their color-coded Bible Timeline™ Learning System has changed the way that more than one million Catholics learn the Bible. I was tasked with creating a modern, accessible, energetic refreshed visual identity which would align with the parent brand, while still creating a unique experience.

The new logo suite is designed for flexibility in both print and web, as The Great Adventure encompasses dozens of products and media. I optimized the color palette and timeline treatment, which are key to the learning system and present across all materials.

I also designed the cover and packaging for the flagship product, the color-coded Bible. When released, this product sold out immediately and even hit the best seller’s list on Amazon!