Green Thumb Industries, a major player in the cannabis space, was in need of a story and visual identity for a new brand targeted to canine loving millennials. Their miniature pre-rolls are the perfect size to take with on a journey with your four-legged friend. We created the artful escape—an invitation to duck out, seize the moment, and sidestep the dangers of routine. Spontaneity, wit, and whimsy informed the visual identity, packaging, and activation ideas. Grab your pup, slip away, and follow your spark, wherever it leads you.