ON & ON:
The Campaign for Texas Tech
As Texas Tech University embarked on their first ever comprehensive campaign, my team created a name, concept, visual system and activations to inspire audiences to engage and give.
ON & ON honors the possibilities yet to come, and pays homage to the legacies of those who came before us. Inspired by endless horizons and relentless determination, this campaign captures the unique spirit and sense of place that define Texas Tech.
Check out the website.










